Author(s) :

Muhammad Ibrahim Kofar Soro and Godiya Ishaku .

Volume/Issue :

Abstract :

This study examines the economic benefits of Shoprite, a large South African Supermarket, in Abuja, Nigeria between 2019 and 2024. It focuses on the economic contribution of the market to the Nigerian people as well as the challenges the establishment experienced in the course of coordinating its business. The paper identifies a gap that though there have been works on Shoprite there is none which had been written on its economic impact. The work adopts the use of both primary and secondary sources to do a reconstruction of Shoprite’s history through oral interviews with Shoprite's workers, customers, and other stakeholders. Findings from the work reveal that through collaborations with local producers like Dangote and Olam, Shoprite helps promote Nigerian-made products and strengthens the local economy. It also finds that the Shoprite market in Abuja has a positive economic impact by establishing strong partnerships with many reputable agencies thereby creating jobs, boosting economic growth, making goods available for consumers to use, assisting in community development, changing consumer behaviour, and advancing cultural integration. Similarly, the work examines challenges such as temporal closure during socio-political crises, infrastructural deficiencies, low sales during the rainy season, economic instability, an unpredictable regulatory environment, and other security concerns that affect the smooth operation of the business. The study concludes that Shoprite's presence in Abuja has the potential to promote social progress and inclusive development by making use of creative strategies for all-round development and expansion. Keywords: Shoprite, Supermarkets, Multinational Corporations (MNCs), Retail Chains and Economic Impact

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